What is Social Media Marketing (SMM)?
Social Media Marketing (SMM), also known as marketing through social media, refers to the strategies and tactics used by organizations (such as companies, political parties, non-profit organizations) to achieve organizational goals by creating and communicating value to stakeholders (potential customers, employees, bloggers, journalists, and the public) through the use of social media.
Platforms like Facebook and Instagram are highly relevant in social media marketing.
Why should you do SMM for your company?
It is recommended to adopt social media marketing for your company as it can generate more leads and is essentially free if managed internally.
How much does Social Media Marketing cost?
If you manage social media marketing by yourself, it won't cost you anything except your time and occasionally the costs imposed by the social media platforms themselves (e.g., paid advertising on Facebook).
If you use our service, the costs vary depending on the required commitment, ranging from 250 to 950 Euros per year.
Can I do SMM by myself?
Yes, with a bit of effort and some knowledge, you can manage social media marketing by yourself, but it's advisable to be familiar with the subject matter.
What are the most important SMM platforms?
The main social media platforms currently important include: Facebook, Instagram, Twitter, YouTube, Google+.
How can Trendstudio help me?
We are pleased to create a social media marketing campaign and manage it for you. Send a request for a free consultation.
SOCIAL MEDIA MARKETING
Social marketing means systematically calibrating your strategies on your target group. Unlike product marketing, it doesn't focus on material goods but seeks to inspire responsible behavior from a social and ecological perspective. It's essential for actions to be calibrated towards the target groups. Why should a successful company care about saving less energy? Why should retirees get involved in favor of a united and supportive world? It's important to reflect on the reasons and needs that drive the target group – and act accordingly.